Project Overview
issa is a matcha brand I designed for people who need a mindful pause in their chaotic day. The name means "one tea" in Japanese (一茶), capturing the simple ritual of preparing and savoring a single cup. While most tea brands lean into busy patterns and ornate designs, I stripped everything down to the essentials: a bowl, the tea's name, and calming colors. The tin packaging and minimalist aesthetic make matcha feel less intimidating and more like a daily ritual anyone can embrace.
Project Type
Packaging Design
Year
2025
Tools
Adobe Illustrator, Adobe Photoshop
Matcha preparation can feel precious and complicated, reserved for tea ceremony experts. I wanted to make it approachable. One bowl. One moment. One tea.
The design philosophy mirrors the tea itself: simple, intentional, pure. No clutter, no unnecessary decoration, just what you need to slow down and be present. The bowl silhouette becomes the logo, a visual reminder that this isn't about perfection. It's about pausing.
